Superbowl Commercial Geekcap

This year, I watched the super bowl over at Rodney Thompson’s (@wotc_rodney) place. Or rather, I should say I watched the commercials at his place, and the Super Bowl happened to be on. I was shocked—shocked I say!—to see the amount of geeky commercials in an event usually fraught with beer and truck commercials. Granted, there was the usual fair. And although we still don’t have Ford trucks and Bud Lite commercials filled with dragons and Darth Vader, we do get pretty close with a Volkswagon commercial and a Coca-Cola commercial.



And of course we had the usual line-up of movie trailers, but this year, it was especially geeked up, with trailers for two comic book movies (Thor and Captain America), the Transformers movie (plus a Chevy commercial with Bumblebee), Pirates of the Caribbean, Cowboys and Aliens, Battle LA, and Super 8. Now, I know a lot of these movies are also “mainstream” movies, but that doesn’t make them any less geeky. Pirates of the Caribbean? Just apply Matt Sernett’s (@Sernett) rule for fantasy movies: Swords, Magic, and Dragons. Two out of three? It’s fantasy. At least, I think that’s the rule. I’m sure Matt will let me know if I got it wrong.



Several other commercials had a sci-fi and fantasy edge to them as well. The Kia commercial, for example. All this confirms what I’ve been saying for a while. “Hey culture—you can’t stop the geek train.” It’s heading your way, and there’s aliens and dragons and robots on it. Just try and stop them. They can shoot lasers and breathe fire. What can your V8 truck do?

Anyway, what I’m really trying to say is: 2011 is going to be an amazing year to be a geek.


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